Sports Beverage Website
Amara had a successful sports drink line and wanted to extend their brand into coffee. Marketing the health and performance benefits of coffee to
their fitness athlete audience they needed a website redesign.
I designed the page experience to introduce the new coffee product as a compliment to the sports drink. This was achieved by introducing an energize and rehydrate concept linking
the two products as a total fitness drink solution. The visual experience equally represents the two products by modules which leaves room to add or subtract products depending on their success.
