Amara coffee
Amara sports drink was expanding its brand into coffee and needed a complimentary but different look to their sports drink packaging. I placed the brand in the central image area of the package to create a similarity to the sports drink package. To create difference and sophistication I went with a simple color coded background per flavor with a half-tone dot pattern images of athletes over it. This rough imagery mimicked the rough imagery of the sports drink packaging. Lastly I used the image of a coffee bean from the sports drink package to create another visual link back to the drink packaging.
